New CoE in Tijuana

A new Software Center of Excellence settles in Tijuana, Mexico

Tijuana is once again honored with opening a new Center of Excellence in Tijuana’s bustling Zona Río. The new facilities that will welcome a market-leading medical device organization that focuses on the continuous development of its IoMT mobile and cloud-based software platform for insulin delivery and monitoring offer an energizing collaborative workspace filled with local flare. The space is equipped to host 140 full-time staff members with another 100 co-working stations for visitors and our growing hybrid team located across Mexico.

In recent years, San Diego and Tijuana have been in the eye of innovation and technological forecasters, including the Montreal-based World Design Organization. Recently the region has been chosen as the World Design Capital for 2024, beating Moscow. The award recognizes the region’s leadership in design across economic, technological, and cultural sectors. Two countries mean more room to grow and prosper. 

For companies creating revolutionary IoMT smart medical processes and devices, Tijuana has become a key partner that helps accomplish the IoMT company’s strategic goal of confidently and cost-effectively enhancing its highly skilled digital engineering capabilities without sacrificing quality and productivity. 

The nearshore approach encourages growth in many ways, allowing companies to establish world-class software engineering centers of excellence. With the help of the right partner, more organizations are currently flourishing with the right experts. 

To know more about the potential and fast-developing innovation hub Tijuana is, you can visit Tijuana Leads Innovation with Borderless Business Congress.

BOT Model: How Global Companies Are Expanding in this Pandemic Times

The covid-19 pandemic of 2020 has had an indirect positive effect on the adaptability of major companies. According to a recent study by McKinsey, companies have accelerated the digitization of their internal operations by three to four years. Many have not only adopted remote operations but are also innovating in products thanks to the change–the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years.

This fast-evolving ecosystem for growth has pushed IT companies to look for tools and tactics that maintain their competitive edge. One of the most adopted tactics to boost their growth with a minimum time span is the BOT Model. But what exactly is the BOT model and how does it work? 

Build-Operate-Transfer (BOT)?

BOT is a business model. According to Gartner Research, it’s a contractual relationship in which an organization hires a service provider to set up, optimize, and run a business (or process/service/delivery) operation with the contractually stipulated intent of transferring the operation to the organization as a captive center. 

Say you build pacemakers using IT. You’re doing pretty well but have reached your current limit in operating capacity and are looking to expand both market share and product features. Under the Build-Operate-Transfer model, you can hire a service provider to set up, optimize and run the process for you, only to transfer the operation back to you once it is set up and running efficiently.

The BOT model allows service providers to quickly set up a new center applying the internal culture and processes of its client organization. The aim is for the service center to be completely operational from its foundation. When set up in countries with a lower cost of living, it can also represent a significant reduction in operating costs. Under these circumstances, a nearness between borders can become a great advantage.

By partnering with US businesses, service providers like ITJ can help develop world-class software engineering centers of excellence that assist companies of all sizes to access purpose-built, fully managed, lower cost, and innovative software development, testing, and operational support teams only 35 minutes south from the border. These hubs integrate seamlessly with clients’ resources and align with their business strategies. 

As technology continues to push innovation forward, ITJ’s unique BOT model positions itself as a reference center for excellence working with the highest quality software engineers, data scientists, and creative designers from across Mexico and Latin America making it a game-changer for any company. 

About ITJ
ITJ is devoted to serving fast-growing and high-value market sectors, particularly the Internet of Medical Things (IoMT), working with innovative medical device companies looking to improve people’s lives. With a unique BOT (build, operate, and transfer) model that sources only the best digital talent available, ITJ enables companies in the US to create technology centers of excellence in Mexico. For more information, visit

Tijuana Leads Innovation with Borderless Business Congress

Tijuana is Mexico’s closest city to Silicon Valley, and its location has turned it from a border maquiladora city into a natural hub for innovation in tech. Tijuana city is on a fast track to positioning itself as a hub for innovation, software engineering, and nearshoring technology— so much, that during this month of October the Tijuana Economic Development Corporation held their annual Borderless Business Congress there. The conference aimed to strengthen and explore the steady-growing economic development and investment opportunities that have been on the rise in the Cali-Baja region. Business leaders on both sides of the border have identified the region as an appealing infrastructure, technology, and investment opportunity across industries. 

“We have companies that have decided to establish their manufacturing plus design centers here and this is a great opportunity for these companies,” said Carlos Higuera of the Tijuana Economic Development Council. Representatives from leading global companies such as Amazon, GE, Pfizer, Prime Wheel, and Deloitte were present during the virtual event.

The Borderless Business Congress is dedicated to sharing trends, challenges, technology, and business opportunities from experts in the area. Under the slogan GO GLOBAL: The road of tomorrow, this year’s Congress focused on highly competitive and globally connected industries, like manufacturing, BioMed, and tech innovation. 

“The Cali-Baja region is a unique bi-national location recognized globally for its strong business infrastructure, technology, tourism, and investment opportunities,” said Baja California Secretary of Tourism and Sustainable Economic Development (SEST) Mario Escobedo Carignan “This is an opportunity for professionals and industry leaders across a variety of sectors to come together and collaborate on ways to make this region even stronger.”

Thought leaders working directly with the Binational Region key industries, like Maritza Diaz, are helping to strengthen this global integration. The ITJ CEO gave a panel speech alongside LunaDNA president and co-founder Dawn Barry on the BioMed-Tech Valley Initiative on the investment and growth opportunities for Life Science companies seeking talent in the bi-national region.

Governmental aid has also impulsed this positive synergy between American companies and Mexican talent. According to ITJ CEO Maritza Diaz, “The Government in Tijuana and Baja is committed to developing STEM talent from a very early stage as 64% of high school graduates receive technical education resulting in being #3 in the country for academic research infrastructure.” Companies like ITJ have leveraged connecting Mexican STEM (Science, Technology, Engineering, and Math) talent with San Diego Life Sciences companies that were previously struggling to add talent fast enough to meet their growth needs.

“Baja California has become a powerhouse in industries such as semiconductors, medical devices, aerospace, electrical equipment, and audiovisual and communications equipment,” said ITJuana CEO Maritza Diaz during the conference. “These high-growth industries have attracted more than $5.6 billion of foreign direct investment to the region since 2012.”

The annual Borderless Business Congress is a timely opportunity for investors and global companies to learn and connect with change-makers in the growing Tijuana-San Diego region.