Tijuana Leads Innovation with Borderless Business Congress

Tijuana is Mexico’s closest city to Silicon Valley, and its location has turned it from a border maquiladora city into a natural hub for innovation in tech. Tijuana city is on a fast track to positioning itself as a hub for innovation, software engineering, and nearshoring technology— so much, that during this month of October the Tijuana Economic Development Corporation held their annual Borderless Business Congress there. The conference aimed to strengthen and explore the steady-growing economic development and investment opportunities that have been on the rise in the Cali-Baja region. Business leaders on both sides of the border have identified the region as an appealing infrastructure, technology, and investment opportunity across industries. 

“We have companies that have decided to establish their manufacturing plus design centers here and this is a great opportunity for these companies,” said Carlos Higuera of the Tijuana Economic Development Council. Representatives from leading global companies such as Amazon, GE, Pfizer, Prime Wheel, and Deloitte were present during the virtual event.

The Borderless Business Congress is dedicated to sharing trends, challenges, technology, and business opportunities from experts in the area. Under the slogan GO GLOBAL: The road of tomorrow, this year’s Congress focused on highly competitive and globally connected industries, like manufacturing, BioMed, and tech innovation. 

“The Cali-Baja region is a unique bi-national location recognized globally for its strong business infrastructure, technology, tourism, and investment opportunities,” said Baja California Secretary of Tourism and Sustainable Economic Development (SEST) Mario Escobedo Carignan “This is an opportunity for professionals and industry leaders across a variety of sectors to come together and collaborate on ways to make this region even stronger.”

Thought leaders working directly with the Binational Region key industries, like Maritza Diaz, are helping to strengthen this global integration. The ITJ CEO gave a panel speech alongside LunaDNA president and co-founder Dawn Barry on the BioMed-Tech Valley Initiative on the investment and growth opportunities for Life Science companies seeking talent in the bi-national region.

Governmental aid has also impulsed this positive synergy between American companies and Mexican talent. According to ITJ CEO Maritza Diaz, “The Government in Tijuana and Baja is committed to developing STEM talent from a very early stage as 64% of high school graduates receive technical education resulting in being #3 in the country for academic research infrastructure.” Companies like ITJ have leveraged connecting Mexican STEM (Science, Technology, Engineering, and Math) talent with San Diego Life Sciences companies that were previously struggling to add talent fast enough to meet their growth needs.

“Baja California has become a powerhouse in industries such as semiconductors, medical devices, aerospace, electrical equipment, and audiovisual and communications equipment,” said ITJuana CEO Maritza Diaz during the conference. “These high-growth industries have attracted more than $5.6 billion of foreign direct investment to the region since 2012.”

The annual Borderless Business Congress is a timely opportunity for investors and global companies to learn and connect with change-makers in the growing Tijuana-San Diego region.

How to Choose Your Nearshore Software Provider?

Along with its social isolation, the Pandemic changed the way we work and do business, making it essential to maintaining productivity while working remotely. On that note, Nearshore Software is a great way to expand your team remotely, achieve scalability, and stay competitive, making it a game-changer for your company. Nearshore is nothing more than hiring a remote team located geographically close to your company. This guarantees several benefits for your business, including cost reductions, easier logistics, and cultural proximity to your employees. 

How to choose your nearshore software provider?

It’s important to keep in mind that the best partners need to have similar values, culture, and a genuine interest in helping you achieve your goals. But how do you find that within the wide offer of providers? Well, as complicated as it might sound, searching for the right nearshore software provider can be an easy and straightforward process. Here are some useful tips to do so.

  1. Define requirements and goals.

Start by figuring out what you hope to achieve by engaging in a nearshore software strategy. Consider what your goals are, and how your future project fits into the big-picture plan. It will be also important to define what technologies will be used; ensure that both in-house and external teams have access to the same technologies, especially if they’re collaborating closely on the same project Finally, you need to always keep in mind your estimated deadlines and ensure that the potential team has the capacity and time to deliver before you commit with them.

2. Evaluate your nearshore partner for cultural fit 

Is the nearshore partner suitable for your company’s success? What channels do they typically use? How do they communicate with other clients? What tools do they use? Can they adapt to your organization? These are all important questions to answer while looking for the right nearshore software partner. A great way to answer this is by looking at the team’s motivation for working on specific types of projects or product lines.

In the end, there’s no one-size-fits-all answer to “how should a company select an outsourcing provider.” Instead, our advice is for you to examine all your options and evaluate your potential nearshore partners based on what’s most important to your company, both in terms of goals and cultural fit.

When is the right time to start considering nearshore for your company?

The best way to determine whether it makes sense to outsource is to analyze the current state of your business. Here are some helpful questions to identify if you need some outside support: 

  • Are you falling short of your business objectives?
  • What barriers do you face in achieving specific goals?
  • Are you trying to cut costs? If so, which expenses are costing your organization the most money?
  • Are you able to source your talent with your specific need in a timely manner?
  • What skills does your internal team lack?

Ultimately, it’s about figuring out what your company needs and deciding how to achieve your goals through a nearshore strategy. Figure out what kind of partner you’re looking for and how to engage them to maximize your ROI.

Where to look for Nearshore software partners? 

The Cali-Baja MegaRegion might be a great place to start looking as it’s a place full of opportunity. Located only 35 minutes south of downtown San Diego, Tijuana is a strategic location allowing companies to expand within the thriving border economy and strengthen communications among Mexican and U.S. companies. With more than 7 million people, the Cali-Baja region has one of the largest population concentrations along the U.S-Mexico border, and thanks to its unique cross-border integration and IT/Software development, the area holds a unique quality for the relocation of global and bi-national business investments, as well as its transnational culture and high-end binational pool of talent.

Nearshore software it’s not just about reducing costs by sending work abroad, it’s about accessing the best talent for the job and keeping those assets that know the regional market and pass the knowledge onto the team, making it easier to succeed when designing and executing strategies. That is why the Cali-Baja region is what your company might need to keep growing strong while adapting to the new normal we are living in now.

About ITJ
ITJ is devoted to serving fast-growing and high-value market sectors, particularly the Internet of Medical Things (IoMT), working with innovative medical device companies looking to improve people’s lives. With a unique BOT (build, operate, and transfer) model that sources only the best digital talent available, ITJ enables companies in the US to create technology centers of excellence in Mexico. For more information, visit www.itj.com.

The Internet of Medical Things The Health Revolution image

The Internet of Medical Things: The Healthcare Revolution

What is The Internet of Medical Things?

Simply put, the Internet of Medical Things (IoMT) is the network of Internet-connected medical devices, hardware infrastructure, and software applications used to connect healthcare information technology. So basically, when talking about IoMT we are referring to a connected infrastructure of medical devices, software applications, and health systems and services.

The importance of IoMT in the Healthcare Industry

Now, since the Pandemic started, we have experienced a growing dependency on technology in the healthcare industry, which demands continuous innovation to deal with the new health dangers. On that note, the IoMT has also increased its importance during the COVID-19 pandemic, allowing providers to deliver quality care at a distance. According to a recent Deloitte survey, the overall IoMT market was expected to go from $41 billion in 2017 to $158 billion by 2022, and it is expected to grow at a CAGR of 29.9% to reach $322.2 billion by 2025.

But how exactly is IoMT impacting and transforming healthcare? Here are 3 examples:

Remote patient monitoring

This is the most common application of IoMT, where remote devices can automatically collect health metrics—like blood pressure, temperature, oxygen levels, heart rate, etc. This allows health providers to collect patient data, eliminating the need for physical contact, or for patients to collect data themselves. Also, by collecting the patient’s metrics, algorithms may be used to analyze the data to recommend treatments or generate alerts.

Continuous Glucose Monitoring

For the more than 30 million people living with diabetes, glucose monitoring has traditionally been difficult. The challenge goes beyond the inconvenience of manually recording the glucose levels, the real difficulty is to accurately report these levels as they fluctuate widely, making it complicated to detect a problem. Now, IoMT devices help address these challenges by providing continuous, automatic monitoring of glucose levels in patients. This way Glucose monitoring devices eliminate the need to keep manual records and can alert patients when glucose levels are problematic.

Depression and mood monitoring

Information about a patient’s mood is another type of data that has traditionally been difficult to collect making it harder to identify depression symptoms. This happens because, even if the health provider consults the patient regarding their feelings, it’s hard to anticipate sudden mood swings, not to mention that often patients don’t accurately report their feelings.

“Mood-aware” IoMT devices solve these challenges by collecting and analyzing data such as heart rate and blood pressure, then the devices can infer information about a patient’s mental state. Some advanced IoMT devices for mood monitoring can even track data such as the movement of a patient’s eyes.

The future of Medicine is here 

The advantages of new software development and IT within healthcare are clear as water.  The ability of medical equipment to share real-time data opens up a wide number of possibilities and important advantages for both patients and healthcare providers such as:

  • Improvement of care outcomes
  • Streamlining of Remote Patient Monitoring Services
  • Reducing the cost of care, especially in Post Acute Care Settings (PAC)
  • Access to real-time patient health data
  • Remote monitoring of the health and performance of connected devices

And the best part…IoMT devices are already part of people’s lives. Most consumer mobile devices are now equipped with connectivity technologies that enable them to communicate with IT systems seamlessly.

This means that both doctors and patients can take advantage of IoMT and leverage its potential through everyday devices without investing in expensive monitors that can interface with medical devices.

However, while the IoMT has the potential to help alleviate some of the challenges facing healthcare such as cost, access, and care coordination, this generation of data must turn into actionable insight. 

The healthcare sector must develop new strategies to harness the data collected through millions of IoMT and use it to make their business and operating models relevant and competitive to the new era we are living in.

About ITJ
ITJ is devoted to serving fast-growing and high-value market sectors, particularly the Internet of Medical Things (IoMT), working with innovative medical device companies looking to improve people’s lives. With a unique BOT (build, operate, and transfer) model that sources only the best digital talent available, ITJ enables companies in the US to create technology centers of excellence in Mexico. For more information, visit www.itj.com.